This research theme will investigate the changes occurring to electric vehicle (EV) ownership models as customers look to balance end-user expectations of economic benefits with transportation needs. Research will take place across various cohorts and look at how the optimal provision of services can be provided through advanced integrated design.
What’s the industry problem?
As the EV transition creates new opportunities for economic benefit and mobility, there will be questions of how society can make optimal use of a mobile distributed energy resource (DER) to serve the needs of both electricity and transportation networks. The prioritisation and optimisation of these services will need to be determined through advanced integrated design, balancing the needs of multiple services with that of evolving customer expectations.
Emerging social trends, lifestyles, routines, and practices likely to impact vehicle use will be determined, along with an understanding of how EV adoption will be affected by different cohort behaviours and choices. To achieve maximum societal impact, determining and sharing key information on how to realise benefits in integrated systems will be critical to enable this emerging cross-sectoral technology.